Unilever Zwan

The client was looking for an impulse bin, commonly known as a promotional display unit, to showcase the iconic Zwan sausages as a secondary placement near other snack products.

The brief had a dual objective: to deliver a compact solution that could hold a substantial volume of products in a small footprint, while also offering strong communication potential.

The display needed to be permanent, designed for long-term in-store use.

We developed a free-standing floor display that combines durability with flexibility:

• A metal structure built to withstand intensive use
• Interchangeable plastic visuals, allowing for adaptable and evolving messaging
• Flat-packed delivery with quick, intuitive assembly by in-store staff

Thanks to an optimised process, a run of 150 units was designed and produced in just six weeks.
This project is a strong example of our expertise in sustainable POS displays, combining efficient product storage with enhanced brand visibility.

A long-term POS solution that has already been replicated several times to meet growing demand.