Rotring
Rotring
Rotring
Rotring

Rotring

Sector
Retail
Year
2013
Distribution
Stationery shops/retailers in Europe
Customer need

Develop a display that fits with Rotring's technical image and that can be tailored to the range followed by each retailer.

Solution(s)

Using extrusion elements, we developed multifunctional cubes that each store could assemble to suit its needs.

Test pens secured to holders allowed consumers to try out the pens in order to make the right choice before buying.

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