Rainpharma

For the launch of its very first make-up range, RainPharma wanted to equip its retail locations with a display that perfectly reflected the brand’s identity.

The aim was to create a high-end presentation with a natural, elegant look that conveyed character, quality and durability.

The display also needed to accommodate a wide range of make-up products in different sizes and packaging, while offering sufficient flexibility for in-store use.

Kozmoz was involved from the earliest stages of the project, supporting RainPharma in developing a fully bespoke solution.

The floordisplay combines premium materials: a sturdy metal structure, a central column with a Mortex-style finish and genuine natural oak elements that further enhance the unit’s authentic, premium feel. The shelves are height-adjustable, making it easy to adapt the presentation to the various products in the range.

To showcase the products to their best advantage, a bespoke wooden tray was created for each type of make-up product. These wooden elements can either be integrated into the floor-standing display or used separately as counter displays, giving stores an exceptionally flexible merchandising solution.

A total of 100 bespoke floor-standing displays were produced for the participating retail locations, along with 200 units of each type of counter display. This ensured a consistent, modular product presentation across all stores.

Beyond the premium materials and finish, this project particularly showcases Kozmoz’s technical expertise. The bespoke trays in genuine natural oak were precision-milled, with every recess requiring an accuracy of within half a millimetre. This presented a genuine technical challenge. The result is a display whose design, choice of materials and finish perfectly complement RainPharma’s brand identity while creating a premium in-store experience.