51 Degrees North, a Belgian brand specialising in the design and distribution of premium pet accessories, wanted to develop a bespoke display unit to showcase its flagship product: a range of dog coats. The key objective was to create a high-quality, visually appealing unit that would stand out in store.
The display also needed to be modular, allowing each retailer to highlight products in line with their own assortment.
To meet this brief, Kozmoz designed a premium, fully modular metal display unit, specifically developed to enhance the visibility of the coat range.
The unit was created with flexibility in mind, offering multiple configuration options:
a tiered layout for presenting leads and harnesses
removable shelves for bowls and accessories
a pegboard-style back panel fitted with larger hooks for hanging coats
side panels with perforated boards (pegboards), which can be used either to display impulse-purchase items such as dog toys or as branded communication zones, fully covered with Forex panels
Through this tailored approach, Kozmoz delivered a bespoke point-of-sale solution combining design, modularity and brand consistency, helping to maximise product visibility and enhance the in-store shopping experience.
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