POP reaches for the stars with a majority stake in Belgian permanent display specialist Kozmoz

Press release, 24 january 2023

JJohn Morent (CEO, POP Solutions), Dirk De Win (General Manager, Kozmoz),
Bart Claeys (Sales Manager, Kozmoz) & Pascal Vandecaveye (CEO, POP Solutions)

2023 has got off to a flying start for POP Solutions: the point of sale (POS) advertising company, based in Nivelles, is acquiring a majority stake in Kozmoz Design & Display, a Mechelen-based firm specialising in the development of permanent POS materials. Already the market leader in cardboard POS materials thanks to its culture of continuous development and innovation, POP Solutions’ aim with the acquisition is to strengthen its permanent materials division.

The two businesses complement each other perfectly. Kozmoz has extensive expertise in developing permanent displays and brings with it a new group of high-quality international suppliers. POP Solutions boasts know-how in the manufacture of cardboard and multi-material displays as well as a local production unit, which will allow Kozmoz to benefit from small and medium runs.

For Kozmoz clients, nothing will change. Dirk De Win and Bart Claeys will remain at the helm, with responsibility for general and sales management at Kozmoz. “Kozmoz and POP Solutions joining forces is a perfect response to the growing trend of internationalisation and globalisation in the POS market,” says De Win. “This tie-up means that as a group we can offer a wide range of POS solutions and provide even more services and convenience to our clients. The ultimate dream of ‘one-stop shopping’ – or, rather, ‘one-stop POSsing’ – is becoming a reality.”

POP Solutions is also enthusiastic about the partnership. “I’m delighted about this acquisition and I know that I can count on Dirk and Bart’s boundless enthusiasm to help build the new Benefralux leader in permanent displays,” says John Morent, CEO of POP Solutions. “At POP, we’ve already invested in new machinery to drive this expansion.”

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Kozmoz is a Belgium-based developer of permanent displays, founded in 2003. It has an international client base, mostly in the sectors of DIY, Home & Deco, FMCG, Pharma & Cosmetics. Kozmoz develops and manufactures sophisticated displays that meet an array of communication needs. Each client is assigned their very own ‘Kozmonaut’ to assist them throughout the project and ensure the perfect touchdown.

For over 15 years, POP Solutions has been developing solutions that enhance the visibility of companies and brands at the point of sale. Initially a manufacturer of cardboard POS materials, POP Solutions has also established a permanent POS materials division and its own digital printing unit. With two production sites in Nivelles and Kontich, POP Solutions is now a major player in multi-material POS solutions in the Benelux.

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